by sue ingram
(South Africa)
Interesting article - Can the nutricosmetic market finally crack the US?
Despite trending high with European and Japanese consumers, the US market for nutricosmetics has always trailed, although it seems that North American consumers are now much more aware of foods and supplement that provide the benefits of beauty from within. It's not just about what you put on your body anymore - it's very much more about what you put in your body and what is absorbed through your skin into your body.
Nutricosmetics play an important role in hydration, structural deterioration, sun protection and dermal healing. The most appealing part to me is how much the wonderful qualities of the botanical world is opening up and we are seeing them becoming more and more prevalent in cosmetics. The world of botanicals and mother nature has so much more to teach us still.
No more cheap and toxic petrochemicals please!